Friday, June 3, 2011

Party-Size Blend

The lucrative marketing of domestic whisky continues to thrive on the shores of Japan. Suntory recently announced that its Torys (Extra) blended whisky would now be available in 300ml bottles. The newly sized bottles, that have been available from May 24, allow consumers to enjoy 10 average sized Torys highballs according to the distiller. Until now, the very cheaply priced blend (for obvious reasons) was available in four different sizes: 700ml (1080 yen), 180ml (350 yen), 1920ml (2700 yen), and a 2.7 litre plastic bottle (3700 yen).  Apparently the 300ml sized bottle makes the blend more party-friendly. The new addition to the family is uniquely labeled with animation of Uncle Tory. At present, in participating supermarkets and liquor stores, a 300ml bottle of Torys accompanied with a 200ml can of Suntory soda can be bought (while stocks last) for 500 yen. In addition, it seems like the distiller has upped the ante and also recently released a 500ml canned Torys highball. Originally, they only had their traditional 350ml can available. 

Images were kindly obtained from the Torys website. Thank you.

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