Monday, September 12, 2011

World's Cheapest Single Malt?

Throughout your journey into the realm of Japanese whisky, you either own or have owned, or at least want to own a bottle of the world’s two most arguably cheapest single malts. Not just any single malt, but whiskies that come from the cool climates of a distillery surrounded by picturesque mountains in Hokkaido to a distillery by the breezy coast in northern Honshu. Considering the demographics, pleasantries and the maker behind it all, consumers will be surprised that possibly the cheapest single malt in the world has now become even cheaper at this particular time. From September 8th to September 21st, both the quality Yoichi and Miyagikyo no age statement expressions from Nikka are on sale in Daie supermarkets for 1,350 yen (about $16AUS/12 EU/ $17US). Nikka have strongly discounted a lot of their expressions over the last few months, and it looks like it is going to continue. I find this interesting. I have not seen Nikka’s major domestic competitor offer any of their expressions at discount prices in any supermarket for as long as I can remember. Either way, such a high qulity whisky at such a low price is certainly welcoming.

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