Tuesday, June 14, 2011

Summer Highball Campaign

Last month it was “One More Can”, a simple peel and reveal nationwide campaign were consumers who bought a canned highball of Suntory Kaku were in the running to instantly win another. This months “summer highball campaign” in Japan is simply named “Drink and Receive”. Suntory, again, seem to be on a heavy campaign trail, this time pushing the Torys highball. Until the end of July, patrons of participating Izakaya’s (Japanese pubs) can receive, courtesy of Suntory, an Uchiwa (hand fan). By consuming a Kaku or Torys highball, any one of the hand fans, sporting three different designs of the well-known Uncle Tory character, and one of the Japanese actress Koyuki kato, could be yours to keep you cool this summer. Campaigns, like the one mentioned, suggest highballs are maintaining popularity just as the beverage once did before in another era. Whether you indulge in these concoctions is another matter.

The Image was kindly obtained from the Torys website.Thank you.

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